XS.com ends LATAM tour with Medellín client and partner event

XS.com wrapped its Latin America tour with a private event in Medellín that brought together customers, partners and traders after four regional stops in Peru, Mexico and Colombia. The tour doubled as a regional push for the broker, which collected multiple awards and showcased its trading technology, liquidity and partner programs. Why it matters: - XS.com used the LATAM tour to deepen its footprint across a key growth region for trading and brokerage services. - The tour connected the company with both institutional partners and retail traders, two groups that can drive long-term volume and brand loyalty. - The award wins and partner program messaging reinforce XS.com’s push to position itself as a market leader in Latin America. What happened: - XS.com closed its LATAM tour with a private event at the Intercontinental Medellín in Colombia. - The event brought together customers and partners after four regional tour stops in Peru, Mexico and Colombia. - The Medellín gathering was split into two parts: a partner networking session and an educational seminar for retail traders. - XS.com’s Chief Commercial Officer Wael Hammad said the event was a chance to thank the community and present the company’s approach to multi-asset trading. The details: - The partner session included major regional partners, introducing brokers and financial affiliates. - The session focused on collaboration models in the region. - The trader seminar drew hundreds of local traders. - XS.com market specialists and global team members led market-analysis sessions and workshops on advanced financial strategies. - XS.com said the event also highlighted its high execution efficiency, deep liquidity and advanced infrastructure. - Before the Medellín finale, XS.com won Best IB Program at Wealth Expo Colombia. - The award recognized the company’s operating infrastructure and the newly launched XS Loyalty Program. - XS.com said the loyalty program offers premium benefits worth more than $1 million per partner, beyond a traditional commission structure. - In Lima, XS.com served as diamond sponsor at Rankia Peru and won Best CFDs Broker. - In Medellín at Rankia Colombia, XS.com was a diamond sponsor and won Best Forex Broker. - In Mexico City at Rankia Mexico, XS.com was a diamond sponsor, presented its technology and won Best Investment Platform. - XS.com said the tour strengthened its business base in Latin America. Between the lines: - The sequence of sponsorships and awards suggests XS.com is using event marketing as both a sales channel and a credibility play. - The company is pairing product claims with education and partner incentives, which can help attract active traders and intermediaries in competitive markets. - The emphasis on loyalty rewards and infrastructure points to a strategy aimed at retention, not just acquisition. What’s next: - XS.com is likely to build on the LATAM momentum by continuing partner outreach and trader education in the region. - The company is also expected to keep promoting its multi-asset platform, liquidity access and partner program as growth drivers. - XS Group says it operates globally with licenses in multiple jurisdictions and offices worldwide. - XS.com provides access to a wide range of financial products for traders, institutions and brokers. - The company was founded in Australia in 2010. - XS.com says it combines institutional liquidity, trading technology, relationship management and customer support. - More information , Instagram , Facebook , YouTube , TikTok , X , Telegram